build & foster
a long term
relationship with
our parisian holistic
fitness community.
introduce
the wellness collective
through pinnacle
holistic fitness events.
87% women
59% gen z
10% new members
introduce nike well
experiences as a franchise
and tease 1st event
reveal event details
and invite to sign-up
log-in /
create account
& sign-up
opt-in to receive
event photos
ask quali &
quanti feedback
on event
thank attendees for taking
part and invite them
to sign-up for the next event
share photos
of the event
introduce nike well
experiences as a franchise
and tease 1st event
reveal event details
and invite to sign-up
log-in /
create account
& sign-up
opt-in to receive
event photos
ask quali &
quanti feedback
on event
thank attendees for taking
part and invite them
to sign-up for the next event
share photos
of the event
amplified the power
of the collective pre,
during and post event
evangelized nike
membership and
nike well experiences
on their terms.
creating synergies
between events
and store
store athlete
for expert
guidance & bra fit
vouchers to
redeem in store
holistic fitness pop up
with bra & legging
customization and
events programming
@nikeparis chatbot
post experience survey
nike as a key
actor of the paris
fitness scene
a sustainable and
replicable concept
that resonates
a platform
for the nike
well collective
next level x-functional collaboration
between cdm, brand, sports marketing,
comms, brand creative and cbm.