tripot régnier
energize
akim – hiit
andy – a mapiano
séraphine okemba – rugby player
build & foster
a long term
relationship with
our parisian holistic
fitness community.
introduce
the wellness collective
through pinnacle
holistic fitness events.
87% women
59% gen z
10% new members
amplified the power
of the collective pre,
during and post event
creating synergies
between events
and store
nike as a key
actor of the paris
fitness scene
a sustainable and
replicable concept
that resonates
a platform
for the nike
well collective
next level x-functional collaboration
between cdm, brand, sports marketing,
comms, brand creative and cbm.